The word TEATRÍZATE is an adaptation of the idiom used by street vendors in Riohacha, during the times when they offer fruits such as mamoncillos or plums. They tout in the streets expressions such as: ¡MAMONÍZATE! Or ¡CIRUELÍZATE!
TEATRÍZATE is a theatrical event that has been held since 2004, with the goal of highlighting the importance of the social and aesthetic function of theatre and art in general.
It promotes intercultural performances and exchanges aimed at reflecting on cultural identity, as well as encouraging training and cultural exhibitions. The program's activities take place in both open and alternative spaces and are aimed at all kinds of audiences.
This cultural gathering has positioned itself as the most representative theatrical event of La Guajira, credibility that has contributed to project the positive and entrepreneurial image of this region.